Ad this.
In her post, Usha questions the validity of claims in advertisements/commercials. I think that ads/commercials are now more brand placement media. It brings to our attention the existence of a product that claims to do certain things. In an ideal world, we would be able to trust them. As it stands, the consumer has no excuse for not researching/reviewing a product before purchase. Of course, there are the early-adopters who suffer... but they also have the potential upside of having bragging rights to a potentially great product.
posted by Harish at 13:56
2 Comments:
I agree with your argument for white goods, cars etc..But take the case of personal hygiene products and age defying creams - how can you verify the claims? I think that is where most of the lies happen - huge, impressionable market.
And I think in a country like India they can get away with their claims too because the tedium of the judicial process makes it impossible to even think of suing them.
The first step is to have some hope in the judiciary. Starting March 2003, punitive damages can be claimed in cases pertaining to consumer issues. Remember, that apart from the courts, there are Consumer forums and Commissions where justice is expedited. It just needs a lot of patience.
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